Effective Public Affairs Management

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Effective Public Affairs Management


Public Affairs is about more than just lobbying politicians. At its heart is the ability to understand politics, decision-making, government infrastructure and policy making. Corporates need to know what makes the media tick and how this impacts on politicians. Public Affairs is about understanding the society in which the corporation operates. It is about influencing laws and governments in favour of the corporationu2019s sustainability and to ensure a real understanding of its needs and the needs of the key stakeholders.

Course Outcome

Delegates will gain knowledge and skills to:
  1. Explore the definition of Public Affairs and best practice modern case studies
  2. Understand the fundamentals of Public Affairs in a modern context
  3. Deliver an effective Public Affairs strategy programmeu00a0
  4. Discover options and utilise mainstream, mobile and social media available for wide coverage and support from the public
  5. Apply use of the internet world to Public Affairs
  6. Learn how to measure effectiveness in Public Affairs

Who Should Enroll

Anyone and everyone in a company team who interacts or who is affected by politics, politicians, legal issues and who needs therefore to engage with legislators, MPs and other government bodies should attend this course. The course is flexible in length depending on the delegate profile. It can be adapted for foundational, intermediate or senior professionals.